FOCUS Mortgage Solutions…Conversations with the competitor…it’s not always about the best rate…but in some cases it is!
Competitor: You can’t offer 3.59% on a 5 year fixed rate! That’s false advertising!
Me: Just because YOU can’t (you know who you are!) – does not negate the fact that I can and do.
Competitor: How is that possible?
Me: I’m sorry, but it’s an ancient Chinese Secret…only my clients get to find out.
Competitor: You have to be charging then for that kind of rate.
Me: Nope – as always our service is FREE!
Competitor: blah blah blah…you can’t do it…blah blah blah…it’s impossible because I can’t do it…blah blah blah…etc.
Me: You have a nice day…I can refer you a good therapist if you need help getting over your inferiority complex.
…this is based on a REAL conversation I had while shopping for a few items at my local Sobey’s just the other day. In the end I politely dismissed myself and told them if they really wanted to know how I did it that I would be pleased to show them if they were interested in becoming a client! So far no calls!
But…the fact is, as of this morning I am STILL offering 3.59% (And Lower in some cases) for a 5 Year fixed Mortgage…while my competition is happy to hand out 3.69% and sever half of their earnings…we have decided to go a bit farther for your long term benefit! Call today! 877-75-FOCUS!
